Telephone Tracking allows you to monitor calls out of your site and understand exactly what advertising activity brought them whether it was from another site, Google or your own paid search campaign.
So no more will you need to figure how your caller has found you.
Why you need Call Tracking
Telephone monitoring is a vital tool for any business that spends money on advertising across multiple channels. Customers with AdWords have an intrinsic need to monitor the calls that relate to their key words, to be able to comprehend which keywords provide call conversions. keyword call tracking Without visibility of telephone conversions, it’s not really feasible to figure out if your investment from the key words in your portfolio is delivering value or not. Is just tracking AdWords telephone conversions ?
Most clients are searching to monitor not only PPC, but also SEO, Display, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation call tracking system like Call Conversions Tracking comes from, since it lets you realize your ROI for each of these very important channels not just Google PPC. This is essential actionable data allowing you to optimise the effectiveness of all your marketing channels, key to the success of any business.